Psyma
Solveig Lorenz is an experienced research manager currently working at Psyma since February 2021, previously holding the position of junior research manager. Prior to Psyma, Solveig served as an innovation guide at JOSEPHS and gained valuable experience in marketing effectiveness as a werkstudent at GfK. In academic roles, Solveig served as a student assistant at Friedrich-Alexander-Universität Erlangen-Nürnberg within the GfK Chair of Marketing Intelligence and at Hochschule Pforzheim, contributing to market research studies. Additional experience includes internships at Kantar Added Value DE and DMF Marketing, alongside earlier work as an Aupair with EurAupair. Solveig holds a Master of Science in Marketing from FAU Erlangen-Nürnberg, a Bachelor’s degree from Tecnológico de Monterrey, and a Bachelor of Science in Business Administration/Market Research and Consumer Psychology from Pforzheim University.
Psyma
Psyma is an international market research company conducting research with passion and enthusiasm in over 40 countries worldwide. Our personal service, commitment, flexibility, sustainability and expertise are the reasons we are trusted with more than 1,000 projects for 300+ clients – every year. We deliver custom solutions for all your market research needs. Our innovative and reliable techniques deliver valid results and market insights. Psyma looks beyond objective measurable criteria. We research the motives that drive behavior – across cultures, across borders, across the world. Our people know your target groups and we understand your markets. Take our word for it.