Solveig Lorenz

Solveig Lorenz is an experienced research manager currently working at Psyma since February 2021, previously holding the position of junior research manager. Prior to Psyma, Solveig served as an innovation guide at JOSEPHS and gained valuable experience in marketing effectiveness as a werkstudent at GfK. In academic roles, Solveig served as a student assistant at Friedrich-Alexander-Universität Erlangen-Nürnberg within the GfK Chair of Marketing Intelligence and at Hochschule Pforzheim, contributing to market research studies. Additional experience includes internships at Kantar Added Value DE and DMF Marketing, alongside earlier work as an Aupair with EurAupair. Solveig holds a Master of Science in Marketing from FAU Erlangen-Nürnberg, a Bachelor’s degree from Tecnológico de Monterrey, and a Bachelor of Science in Business Administration/Market Research and Consumer Psychology from Pforzheim University.