Brent Walker

Brent is Co-Founder and Chief Strategy Officer for Psympl, which marries Machine Learning and Consumer Psychology for Psychographic AI, to create content that influences purchase decisions and activates desired consumer behaviors, with an initial focus on wealth management and investment marketing.

Prior to launching Psympl, Brent was SVP Consumer Science & Psychographics for Upfront, a platform for digital patient engagement to improve health outcomes, grow clients' market share through consumer acquisition & loyalty and increase patient payments & collections. Brent led the development and ongoing enhancement of Upfront’s psychographic segmentation model and insights, which enable personalized messaging based on patients’ intrinsic motivations and communication preferences.

Before that, Brent was SVP Marketing and Analytics for PatientBond for five years before its acquisition by Upfront. PatientBond acquired c2b solutions in 2017, which Brent co-founded to help healthcare organizations achieve their goals through consumer insights, tools, and expertise. Prior to c2b solutions, Brent spent 20 years in marketing with P&G in its Healthcare division, leading brands, customer marketing and psychographic segmentation initiatives. Brent has delivered a variety of publications and industry presentations covering critical healthcare marketing and consumer understanding topics, featured in MedCity News, Forbes, The Commonwealth Fund, Population Health News and Hospitals & Health Networks (H&HN).