Hedley Apperly holds a BSc (Hons) in Business Computing and an MA in Strategic Marketing. They are currently the VP of Product & Marketing for the Systems & Software Engineering product family at PTC. With 22 years of experience in senior product management, Hedley has contributed to defining industry standards such as UML and SysML and has co-authored several influential texts on software development methodologies. Previously, Hedley served in various senior roles at companies including Atego, Aonix, and Princeton Softech.
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