Robert Eddy

Robert (Rob) Eddy currently serves as the VP of North American Finance and Experiential Operations Lead at Public Label, where responsibilities include the development and implementation of negotiation and KPI merchandising plans while overseeing a geographically dispersed workforce. With extensive experience in corporate finance, Rob founded enlightened tactics + technology and served as Principal, offering consultancy services to a diverse clientele. Previously, Rob was EVP-CFO at Billups, where financial operations were managed, and held the same title at Jack Morton Worldwide, overseeing significant accounting and operational functions for a large organization. Early career experience includes roles at Comerica Bank and Campbell-Ewald, complemented by an MBA in Marketing and Finance from Wayne State University and a Bachelor of Arts in Economics from the University of Michigan.