Lenette Yap

Lenette Yap is a seasoned professional in user acquisition and growth marketing, currently serving as User Acquisition Lead at Public, a fintech company, since December 2023. Previously, Lenette held the same title at Inkitt, where revenue growth for a fiction book app was achieved by establishing channels and tools from the ground up. Prior experience includes roles at Wargaming, where Lenette enhanced revenue through performance marketing for renowned mobile games such as World of Tanks Blitz, and at Wooga, managing user acquisition strategies for casual mobile games on a global scale. With a robust background in multichannel user acquisition and extensive expertise in managing substantial budgets, Lenette's career also includes stints at Animoca Brands, Garena, and Barclays Capital, complemented by a Bachelor of Science in Banking and Finance from the University of London.