Per Helin began their career in 1991 as the Founder and CEO of North of no South (NONS) Records. In 2001, they took on the role of CEO and Head of A&R for MNW Records. In 2008, they returned to their entrepreneurial roots and founded Publit, where they served as Founder and CEO, Founder and Owner, and Founder and Deputy CEO.
Per Helin attended Umeå University from 1992 to 1995, where they studied Philosophy, Per'story of Ideas, and Religion.
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