Harish V.

Programmatic Strategy & Technology/Product at PubX

Harish V. has a diverse work experience spanning from 2005 to the present. Harish started their career as an intern in Private Wealth Management at Salomon Smith Barney Holdings Inc., where they were responsible for market research and analysis. Harish then moved on to Thomson Reuters, where they worked in Fixed Income Pricing/Valuation, deriving valuations and analyzing SEC filings.

In 2012, Harish joined Cox Digital Solutions as a Digital Campaign Operations specialist, booking and optimizing over 120 digital advertising campaigns. Harish also created a database to automate campaign pacing tasks for the team. Harish later worked at AppNexus as a Technical Account Strategist, managing over 60 digital ad campaigns and driving significant increases in Netflix's spend and reduced cost per acquisition.

From 2015 to 2017, Harish worked at Hearst Digital Media, where they managed programmatic partnerships and optimized revenue through innovative yield tactics. Harish consistently increased network-wide digital advertising revenue and open market eCPM.

At Level-G, Harish implemented header-bidder partners and managed yield strategies for a publisher client. Harish significantly raised the client's open auction eCPM.

From 2019 to 2022, Harish worked at Dotdash Meredith, where they managed paid media and revenue strategies for over 30 digital web properties. Harish achieved substantial growth in the company's custom product business and created rate cards for budgeting and forecasting.

In 2022, Harish joined pubX as an Executive in Programmatic Strategy and Technology/Product, advising the CEO and CTO on investor engagement strategies and revenue growth. Harish also worked on AI algorithm design and implementation for revenue optimization.

Currently, Harish holds the position of Digital Advertising & Marketing Consultant, providing digital advertising, marketing, and financial guidance to various companies while ensuring no conflicts of interest.

Harish V.'s education history includes obtaining a Master of Business Administration (MBA) degree in Business Administration, Management and Operations from Washington University in St. Louis - Olin Business School. This educational pursuit took place from 2021 to 2024. Prior to that, Harish V. completed a Post-Graduate Certification in Financial Technology (Fintech) Program from Saïd Business School, University of Oxford in 2018. In 2014, a Post-Graduate Certification in Financial and Managerial Accounting: Financial Management & Risk was obtained from Cornell University. Harish V. also holds a Bachelor's Degree (College of Arts & Science) from New York University, where the major was Economics and the minor was History. This degree was earned from 2002 to 2006. Additionally, Harish V. obtained a High School Diploma from Massapequa High School in 2002.

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Timeline

  • Programmatic Strategy & Technology/Product

    January, 2022 - present