Dawn Sousa

Director Of Ecommerce at Puffco

Dawn Sousa has a diverse background in marketing and brand strategy, with experience spanning various roles and industries. Dawn most recently served as the Senior Manager of eCommerce at Puffco since February 2023. Prior to that, they worked as the Director of Marketing & Brand Strategy, DTC at Abbyson from January 2020 to January 2023. Before that, Dawn held the position of Vice President of Marketing at Classic Home, Inc. from October 2011 to January 2020. Dawn also worked at MassMedia Corporate Communications as an Account Executive for the Healthcare Marketing Division from November 2010 to April 2011, where they focused on client management, marketing and communications campaign development, and executing various initiatives. Additionally, Dawn gained valuable experience as the Public Relations and Media Manager/Senior UNLVtickets Media Buyer at Thomas & Mack Center at UNLV from August 2005 to November 2010, overseeing advertising budgets, negotiating media contracts, creating marketing campaigns for clients, and preparing settlement reports.

Dawn Sousa attended California State University, Fullerton from 2003 to 2005. During this time, they earned a Bachelor of Arts degree in Communications with a focus on Public Relations. Dawn also obtained another Bachelor of Arts degree in American Studies from the same institution. In February 2019, Dawn Sousa received a certification in Digital Marketing Strategies, specifically in Data, Automation, AI, and Analytics from Northwestern University - Kellogg School of Management.

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Timeline

  • Director Of Ecommerce

    February, 2023 - present