Aude Petiet is an experienced brand manager with a strong background in the cosmetics and retail industries. Currently serving as Brand Manager for Byredo & Dr. Barbara Sturm at Puig since November 2024, Aude has previously held the role of Brand Manager for L'Occitane en Provence at L’OCCITANE Group from October 2021 to October 2024. Earlier experience includes leading product development at Duolab, where Aude managed operations for the Swiss market, and creating a new makeup category at L’OCCITANE Group as Senior Brand Manager. Aude's career also includes significant positions at Sephora China, overseeing various product lines and marketing strategies. Aude's educational background includes studies at St. John's University and Tongji University.
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