Bernice Neo

Bernice Neo currently serves as the Global Digital Media and E-Commerce Director at Puig, a position held since November 2023, where responsibilities include overseeing digital business and omnichannel campaigns across various luxury brands in global travel retail, with a focus on the Chinese market. Prior to this role, Bernice was the Digital & E-TR Manager at Parfums Christian Dior from March 2018 to November 2023, where Bernice accelerated e-retail business growth in the Asia Pacific region. Experience also includes serving as the Regional Digital Manager at Mattel Global Emerging Markets, where Bernice drove digital initiatives in Australia, Japan, Indonesia, and India. Earlier roles include Country Marketing Lead at Twitter for South East Asia and Brand Marketer & Global Social Media Lead at Singapore Airlines Ltd, where Bernice significantly increased the brand’s global social presence. Educational qualifications include an Executive Education in International Management from Stanford University-National University of Singapore and a B.A. in Social Sciences from the National University of Singapore.