Celine Shim

Celine Shim is an accomplished International Group Product Manager at Puig since December 2016, specializing in brand repositioning, marketing strategy, and innovation pipeline management for brands such as Benetton and Adolfo Dominguez. Prior experience includes a Strategic Senior Marketing Consultant role at The Hunter and Brand Manager at Pro Story, where brand and product innovation were key focuses. Celine’s career began at Natura, serving in multiple marketing roles, including Marketing and Brand Manager for Natura Faces, where significant brand turnaround efforts were implemented. Educational qualifications include master's degrees from Universitat Ramon Llull and Insper Instituto de Ensino e Pesquisa, along with bachelor's degrees from USP and ESPM.