Etienne Cherrier

Etienne CHERRIER currently serves as Digital General Manager for RABANNE & JEAN PAUL GAULTIER at Puig, a role initiated in June 2018, which encompasses the oversight of e-commerce strategies and digital marketing across various consumer-centric channels. Previous positions at CHANEL included Product Owner and Global Digital In-Store Manager, where Etienne was responsible for enhancing user experiences, managing digital content, and executing comprehensive digital marketing initiatives. With a Master’s Degree in Management from NEOMA Business School and additional education in international marketing and economics, Etienne combines extensive expertise in e-business, digital strategy, and cross-cultural team management, demonstrated through diverse roles in prominent luxury brands.