Frederico G.

Frederico G. is an experienced International Group Product Manager at Puig, specializing in masstige fragrance brands since January 2016. Key responsibilities include product development, marketing plan implementation, and new product launches, with a focus on comprehensive market strategies. Frederico has a strong background in brand analysis, overseeing P&L, budget control, and trend analysis while managing cross-functional teams and maintaining daily communication with licensors. Prior experience includes roles at Bershka, Parfois, Printemps, and KPMG, where Frederico honed skills in product management, assortment selection, and financial services. Educated at Institut Français de la Mode and Universidade Católica Portuguesa, Frederico holds a Master's degree in Management de Mode & Design and a Licenciatura in Management.