Inês Mota

Inês Mota is an accomplished professional with extensive experience in global media and pricing management. Currently serving as Global Pricing Manager at Puig since June 2018, Inês is responsible for defining and implementing pricing strategies to ensure consistent brand positioning and growth. Prior to this role, Inês excelled as Global Media Manager at Puig, overseeing brand strategy, market research, and advanced media planning, while also providing consultative support to over 20 markets. Previous experience includes a role as Media Manager at Omnicom Media Group, where campaign strategies were developed for various clients, and as a Media Executive at GroupM, managing digital campaigns for multiple sectors. Inês began a career in digital marketing as a Digital Marketing Executive at The Adcom Group, focusing on performance-driven campaigns in the UK and Ireland. Inês holds a MSc in Management, Marketing from Nova School of Business and Economics and a BSc in Management with a major in Economics from the same institution.