Inès Obeid is a marketing professional with extensive experience in the fragrance industry, currently serving as Chef de Produit Marketing Développement for Rabanne Parfums at Puig since July 2022, overseeing the launch of multiple fragrance lines. Prior roles include Chef de Produit Junior Marketing Développement at Guerlain, where Inès contributed to several fragrance launches, and various positions at Hermès, Unilever, and VERESCENCE, focusing on product development, marketing strategy, and consumer insights. Inès holds an MSc in Marketing Management with a concentration in Luxury & Fashion from EDHEC Business School and a Bachelor of Business Administration from the same institution, complemented by an exchange semester at The Manchester Metropolitan University.
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