Joel da Silva

Joel da Silva serves as the General Manager at Puig since May 2020, where responsibilities include leading the global strategy and expansion of the Kama Ayurveda brand into luxury skincare markets worldwide, utilizing both retail and wholesale models. Prior to this role, Joel held several positions at Groupe NUXE from February 2012 to May 2020, including Global Brand Marketing Manager for the RESULTIME anti-aging skincare brand, where duties encompassed mid-term marketing strategies, product innovation, and long-term brand planning. Additional experience includes various marketing roles at L'Oréal from July 2006 to August 2011, focusing on product management for VICHY and INNÉOV brands. Joel holds a Master2 in Marketing, Communication, and Business Strategy from INSEEC and a Bac+4 in Management, Marketing, and Management from the Institut Supérieur Européen de Gestion.