Laurence Heck serves as the Global General Manager for Dries Van Noten Beauty at Puig since March 2023, where leadership spans the global headquarters team and the brand's worldwide development strategy. Prior to this role, Laurence was an active member of the EllesVMH community at LVMH, focusing on empowering women through various conferences and networking events. Laurence's extensive experience includes serving as General Manager for Acqua di Parma in France, and as General Manager of Guerlain in Mexico, where oversight included managing substantial teams and driving significant sales strategies in travel retail. Other key positions held include roles at Montblanc and Cartier as a product manager, with a solid educational background in economics, finance, marketing, and social sciences from Sciences Po Lille and Universidad de Valparaíso.
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