Laurène Bailliard is a marketing professional specializing in product development within the fragrance and luxury industries. Currently serving as Chef de Produit Marketing Développement at Puig since July 2023, Laurène is involved in the development of the new women’s fragrance, Vénus de Nina Ricci. Prior experience includes roles at Hermès as an Assistante Chef de Produit Marketing Développement, where Laurène managed multiple projects, and at Shiseido, contributing to fragrance development and sustainability initiatives. Additional experience spans digital marketing management at BellePaga, digital project management at La Banque Postale, sales consultancy at L’OCCITANE Group and Bon Parfumeur, as well as project management at KPMG France. Laurène holds a degree from IÉSEG School of Management and has also studied at Christ University in Bangalore.
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