Leticia Bade

Leticia Bade serves as the Marketing Brand Manager at Puig since November 2018, overseeing the growth of the Banderas and Benetton brands in Brazil. Leticia leads product launches across multiple channels with a comprehensive B2B and B2C approach. Previous roles at Puig include Omni/Digital Customer Development and CRM & Digital Manager, where Leticia focused on digital strategies and customer engagement. Prior to Puig, Leticia worked at TIM Brasil as Customer Development Advertising Manager and held several positions in project management and academia, including roles at Sirius Interativa and IGEC/Facha. Leticia possesses a strong educational background with various degrees and certifications in business administration, digital product leadership, and project management.