Liling Cui

Liling Cui is a skilled UI/UX designer with extensive experience in various industries. Currently working at Puig since March 2023, Liling focuses on projects for Penhaligon’s and L’artisan Parfumeur. Prior to this role, Liling served as a Senior UI/UX Designer at Cheil Worldwide from January 2021 to November 2022, leading the design for the Volkswagen ID. Hub. Previous positions include managing Samsung advertising campaigns at Cheil Worldwide, leading the BMW Loyalty Programme and One Account apps at Serviceplan China, and creating recruitment campaigns for clients such as Alibaba and BMW at Dajie. Liling began the design career as an Interactive Designer at Crystal CG and a Screen Designer at Interone. Liling holds a Master's degree in Fashion Photography from the University of the Arts London and a Bachelor's degree in Commercial and Advertising Art from Hubei University of Technology.