Lucia Trueba has over two decades of experience in consumer and shopper intelligence, currently serving as the Consumer & Shopper Intelligence Director at Antonio Puig since July 2002, where previously held the position of Group Product Manager. Prior to that, Lucia worked at Henkel Iberica from 1996 to 2002, culminating in the role of Senior Product Manager. Lucia holds a degree from Esade, obtained between 1992 and 1996, and has a foundational education from Lycée Français de Barcelone.
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