Sayed MAHMOOD is a dynamic and sales-driven executive with 18 years of extensive experience in the UK, Middle East, Asia, and travel retail, combined with a strong background in international brand and retail management. Currently serving as the Director of Retail Middle East at Puig since November 2021, Sayed has previously held roles including Regional Manager for Travel Retail EMEA and Area Sales Manager overseeing key luxury accounts across Europe and the Middle East with Perfumers 1870 │Penhaligon’s and L’Artisan Parfumeur. With 11 years of managerial experience at Penhaligon’s LTD, Sayed has a proven track record of achieving multi-million-pound growth and providing visionary sales leadership in highly competitive markets.
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