Silvia Lanfranchi is a seasoned marketing professional with extensive experience in the beauty and luxury sectors. Currently serving as Trade & Marketing Manager for niche brands at Puig since November 2022, Silvia has previously held significant roles at L'Oréal as Brand Activation Manager for Giorgio Armani and Trade Marketing Manager. Additional experience includes Retail Marketing Manager at VISION GROUP S.P.A. and various positions within CHANEL, ranging from Retail Marketing Coordinator to Merchandising Specialist. Silvia's career began with internships, including a role as Business Analyst Intern at Future Drive and Sales Assistant at Abercrombie & Fitch. Silvia holds a Laurea magistrale in Economia e statistica with a focus on Marketing and global markets and a Laurea triennale in Economia from Università degli Studi di Milano-Bicocca.
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