Sofía Navarrete Reyes

Sofía Navarrete Reyes is a seasoned professional with extensive experience in consumer engagement and retail management. Currently serving as Consumer Engagement Manager and Omnichannel and Consumer Experience Manager at Puig, Sofía has successfully led significant digital projects, achieving top global results. Prior roles include Leadership in Store Pickup Growth at Cencosud S.A., Retail Coordinator at Empresas DBS, and Retail Ops Coordinator at Blue Star Group, among others. Educational credentials include a Bachelor's degree in Commercial Engineering from Universidad Católica del Norte and ongoing graduate studies in Project Management at Universidad Adolfo Ibáñez, complemented by certifications in Big Data and Project Planning.