Sol Oreña

International Product Manager Benetton Perfumes

Sol Oreña is a creative professional with extensive experience in brand management and art direction within the fashion and beauty industry. As a Cofundador at TGRLAND, a creative agency focused on AI-powered imagery, Sol drives innovation in fashion. Currently serving as the International Product Manager for Benetton Perfumes at Puig, responsibilities include overseeing brand launches and collaborating on creative strategies. Previously, Sol held multiple roles at Belcorp, including Content, Art & Production Manager and Art Director for new product releases. With a strong background in graphic design, including founding a graphic design studio, Sol has also contributed to education as a teacher in graphic design programs. Educational credentials include studies at General Assembly and the Fashion Institute of Technology, alongside degrees in Cultural Studies.

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