Soohyun Cho is a luxury beauty and retail business leader with an Executive MBA from HEC Paris. Currently serving as the Country GM at Puig, they previously held significant roles in companies such as Chanel and L'Oréal, where they led market strategies that dramatically increased market share and e-business sales. With a strong background in omni-channel marketing and digital transformation, Soohyun has been instrumental in driving brand growth and customer engagement across various luxury brands. Educationally, they have pursued leadership programs at Bryn Mawr College and INSEAD.
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