Xue G.

Xue G. is an experienced digital marketing professional currently serving as the Digital Media & E-Commerce Manager at Puig since November 2021, where responsibilities include creating digital strategies and managing budgets for luxury brands such as Carolina Herrera and Jean Paul Gaultier in the Travel Retail channel. Previously, Xue worked at WITH Paris as the Asia Client Partner, advising major luxury groups on digital marketing and strategy. Xue's experience also includes serving as an International Digital Project Manager at Accor, managing online projects to enhance performance across international teams, and as an Internet Marketing Assistant at ShangHai Mermaid Line Technology Company, contributing to the development of a sports-related app. Xue holds a Master's degree in Marketing Management from Grenoble Ecole de Management, along with a double degree in French and a Bachelor's degree in Journalism from Wuhan University and South-Central University for Nationalities, respectively.