Claire Ekelund is an entrepreneur and product innovator currently serving as a co-owner at Puj, where the mission focuses on simplifying parenthood through clever design. Since co-founding Bebe au Lait, they have transformed the brand into a global leader in the mom and baby market by pioneering the world's first stylish nursing cover. Additionally, Claire co-founded bebegiftbox.com, offering unique corporate gifting experiences for new parents. Their journey began in the fitness industry as an instructor at Hilton, following a degree in Physical Education from the University of Warwick.
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