Latidra Washington

Latidra Washington has a diverse range of work experience. Latidra is currently working as a Client Strategist - Programmatic (Pre-sale) at PulsePoint since November 2022. Prior to this role, they worked as a Freelance Artist at Artworksbylatidra, where they specialized in graphic design, creating logos, brand identities, and photo manipulations for clients.

Before that, Latidra worked at EMX by Big Village as a Strategic Planner - Programmatic (Pre-sale) from July 2021 to October 2022, and as an Associate Strategic Planner - Programmatic (Pre-sale) from March 2020 to July 2021. In these roles, they collaborated with agencies and created media plans for brands in various industries, providing strategic recommendations and overseeing campaign execution.

Latidra also has experience in media buying, having worked as an Associate Media Buyer - Video Investment - Traditional Linear TV at Essence from May 2019 to March 2020. In this role, they worked on the Entertainment vertical, collaborating with major media companies and negotiating proposals during the upfront period.

Additionally, Latidra has experience in the education sector, having worked as a Teacher Assistant at Neighborhood Charter Schools from August 2018 to May 2019. Latidra prepared learning materials, taught literacy intervention, and advised students.

Furthermore, Latidra has explored their artistic skills as a Selling Artist at Society6 from February 2015 to August 2018. Latidra created digital textile prints, patterns, and illustrations using Adobe Creative Cloud and Krita software, as well as handmade paintings.

Latidra'swork experience also includes a role as a Graphic Design Intern at Bookstr from November 2017 to February 2018, where they illustrated digital images, created mockups, and developed branding for social media.

Lastly, Latidra gained valuable insights into the publishing industry through an internship at The Random House Group from October 2010 to April 2011. Latidra participated in workshop programs, assisted in editing and designing new materials, and organized presentations for authors.

Overall, Latidra Washington has a strong background in client strategy, graphic design, media planning, education, and artistic endeavors.

Latidra Washington obtained a Bachelor's degree in Art with a Concentration in Digital Art and a Minor in Asian Studies from The City College of New York from 2013 to 2017. In 2019, they obtained a Graphic Design Certification from Noble Desktop. Additionally, they have obtained multiple certifications in various areas such as Programmatic Advertising Foundations, Marketing during a Crisis, UX Research: Journey Mapping, Market Research Foundations, Marketing Analytics: Setting and Measuring KPIs, Decision-Making Strategies, Consumer Behavior Trends: Meet the Postmodern Consumer, Speaking Confidently and Effectively, Customer Insights and Consumer Analytics for Organizations: Concepts, Goal Setting: Objectives and Key Results (OKRs), Increase Visibility to Advance Your Career, Telling Stories with Data, How to Be Both Assertive and Likable, Speaking Up At Work, Strategic Thinking, Advanced Consumer Behavior, Advertising Foundations, Digital Marketing Foundations, Edge Academy Certified: Data-Driven Planning, and Strategic Planning Foundations. These certifications were obtained from institutions such as LinkedIn and The Trade Desk between 2021 and 2023.