Atif Husain serves as the Director of Operations at Pioneer Amusement Services, part of the Dolmen Group, and has extensive experience in the apparel and fashion industry. With a strong background in negotiation, retail, store management, and sales management, Atif has proven leadership as the Chief Executive Officer at Puma Pakistan since 2010. Previously, Atif held the position of Country Manager at Sports Inc from 2006 to 2010, overseeing P&L responsibilities for various international brands. Atif holds a Master's degree in Marketing from Preston University and has contributed to the development of retail strategies and operational excellence throughout a diverse career.
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