Barbara Rivas is currently the Team Head Footwear Merchandiser at PUMA Group, where they analyze and guide the development of footwear collections to align with global, regional, and local strategies. Previously, they served as a Footwear Merchandiser Analyst at PUMA Group and held various roles at Blue Star Group and Estudio Natanson-Castrilli, focusing on procurement, product development, and administrative support. Barbara earned a Licenciatura en marketing from the Universidad de Ciencias Empresariales y Sociales from 2006 to 2010.
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