Heiko Desens is a seasoned professional in creative direction and innovation, currently serving as Vice President of Creative Direction & Innovation. Previously, Heiko held various roles at PUMA Group, including Creative Director for Lifestyle Footwear and PUMA Sportstyle. Prior to that, Heiko spent over a decade at adidas group, where they progressed from Developer/Technical Services Apparel to Category Manager for the Y-3/Sports Style Department. Heiko also served as Chief Brand Officer at MCM WORLDWIDE and was Head of Product at MICHALSKY from 2006 to 2014.
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