Joann Chen

Joann Chen currently serves as the Marketing Director at PUMA Group since April 2025. Previously, Joann held the position of Marketing Manager at Edrington from January 2021 to July 2025, where notable achievements included leading brand strategy initiatives and successful marketing campaigns that significantly boosted sales. Joann's earlier experience includes brand management roles at 英美煙草集團, Diageo, and Carlsberg Group, where responsibilities spanned strategic planning, product development, and market activation across various product categories. Joann began their career as a Senior Marketing Specialist in North America at AVerMedia Technologies and was a Senior Account Executive at Apex Communications Consultants. Joann holds a Master's degree in Mass Communication/Media Studies from Fu Jen Catholic University and a Marketing certificate from the University of California, Irvine.