Matthew Shaw

Matthew Shaw is a digital marketing executive currently serving as the Sr. Strategist in Esports and Marketing Innovation at PUMA Group. Previously, they were a Senior Account Executive at DigitasLBi North America, where they collaborated with premiere accounts on social media marketing strategies. Matthew also held various strategic roles at Arnold Worldwide, developing channel-agnostic digital marketing strategies for clients including Progressive Insurance. They are the host of "The Big Fat Future," a podcast focused on technology and culture, and have also contributed as a chief blogger for the Web Video Marketing Council. Matthew's extensive experience in digital strategy and community management supports their current exploration of cultural impacts in gaming and esports.