Nicolas Lichte is currently the Teamhead of Sales Sportstyle France at PUMA Group, overseeing sales and strategies in the sports and lifestyle sectors. Previously, Lichte served as a Key Account Executive and Field Account Executive, contributing to the brand's growth in France. With earlier experience as a Chargé d'enseignement vacataire for a master’s program in sports marketing, Lichte also held various roles at adidas, including Visual Merchandising Manager and Market Intelligence Executive. Lichte earned a Master’s degree in Marketing and Sports Management from Université Marc Bloch (Strasbourg II) between 2003 and 2009.
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