Renata Andersen

Renata Andersen is an accomplished marketing professional with extensive experience in media management and external agency coordination. Currently serving as the Head of Marketing Paid Media & Social at PUMA Group since March 2020, Renata has successfully overseen various media strategies and agency relationships. Previous roles include Media Director and Team Head in Marketing Communications, showcasing expertise in media management and strategic execution. At Fidelity Investments, Renata held the position of Senior Media Supervisor, focusing on media strategies to enhance brand awareness and achieve significant new account growth. Renata's career began as a Senior Media Planner at ProMedia, following a role in quality control coordination at Wyeth (Pfizer), and earlier media management experience at Initiative Media Prague, developing strategies for major clients such as Nestle.