Samuel Barreto

Samuel Barreto is a global marketing leader currently serving as the Global Senior Marketing Manager for PUMA's Teamsport business unit, where they define brand direction and create go-to-market campaigns that resonate culturally. Previously, Samuel co-founded Deserto Company, a sustainable leather goods brand, and spent several years at Red Bull in various roles, leading significant marketing initiatives and building teams across regions. Samuel holds multiple degrees, including an MBA in Digital Marketing and certificates in Brand Strategy and Storytelling from esteemed institutions. They are passionate about creativity, engaging in photography, music, and sports outside of their professional endeavors.