Tara McRae

Tara McRae is a seasoned marketing leader with a comprehensive background in brand strategy and digital marketing. Currently serving as SVP of Marketing & Brand Strategy at PUMA Group since August 2024 and as a Non-Executive Board Member at kegg, McRae has previously held significant roles at Clarks, where responsibilities included Global Chief Marketing & Digital Officer overseeing the Clarks Originals Business Unit from February 2022 to August 2024. Prior experiences also encompass positions at TB12 as Chief Marketing Officer, as well as various roles within PUMA Group, where tenure lasted from 2006 to 2016. McRae began a career in marketing at Bose Corporation and holds a Master's degree in Professional Communication - Marketing track from Clark University and a Bachelor's degree in Communication and Media Studies from the University of Massachusetts Amherst.