Timothy Welsh

Timothy Welsh is a seasoned marketing leader currently serving as the Senior Director of DTC Ecommerce Insights & Analytics at PUMA Group, a role they began in 2024. With 13 years of experience in direct-to-consumer organizations, Timothy has successfully driven growth through data-driven methodologies and strategic oversight of customer communications. Prior to PUMA, they held various positions at Boden from 2015 to 2021, including Senior US Performance Marketing Manager and Head of CRM & Customer Analytics. Timothy also gained experience at Orvis as a Marketing Coordinator and Associate Marketing Manager. They earned a BS in Business Management and Economics from Skidmore College, having attended Trinity-Pawling School beforehand.