Vicky Pranteda Wisdom

Vicky Pranteda Wisdom is currently the Head of Retail eCommerce at PUMA Group, where they focus on developing the eCommerce business in alignment with the company’s brand strategy. They have previously served in various marketing and communication roles, including as the Corporate Marketing lead at Prosegur and the Jefe de eCommerce at Dikter SA. Vicky holds multiple degrees in Mass Communication and Marketing from institutions such as the Universidad de Buenos Aires and the Universidad de Ciencias Empresariales y Sociales. They are known for their passion for sustainability and green marketing, and enjoy leading teams and building networks to transform realities.