Vivek Kumar

Vivek Kumar is an accomplished digital marketing professional with extensive experience in performance marketing across various industries. Currently serving as a Senior Manager for Performance Marketing at PUMA Group since April 2023, Vivek leads efforts to enhance paid marketing strategies for Puma India. Previously, as Senior Lead at Bajaj Finserv, Vivek drove marketing strategies for Bajajmall.in, focusing on scalable growth in e-commerce. With prior roles including Performance Marketing Manager at NNNOW and Advertising Account Manager at Amazon, Vivek has successfully managed multiple digital channels and advertising accounts, consistently delivering impactful campaigns and driving ROI. Vivek's career began as a Digital Marketing Specialist at Champions Group, and includes a strong educational background with an MBA from MIT School of Business and a Bachelor's degree from Bangalore University.