Lidia J.

Lidia J. is an experienced design researcher currently serving as a Senior Design Researcher at Punchcut since July 2019, with prior roles including UX Researcher and Design Researcher. Lidia has contributed to various organizations such as adplist.org as a Design Research Mentor and Nonfiction Research as a Freelance Investigative Strategist. Additional experience includes positions at Redscout and Hearts & Science, where Lidia supported clients like PepsiCo, Frito-Lay, and Audi. Lidia began a career in marketing and media strategy with a Bachelor of Arts in Advertising from The University of Alabama in 2016 and has held various roles, including Social Media Analyst and Media Director for national competitions.