Xi Yang is a skilled data analyst and researcher with extensive experience in brand data analysis, user experience research, and digital marketing. Currently serving as a Brand Data Analyst at Pure App since March 2025 and the Founder of Xilytics, a consultancy focused on data analytics and market research for B2C and D2C brands, Xi has previously held key roles at VOYD, ByteDance, and various institutions within the museum sector. Education includes a Master's degree in Museology from UCL and a Bachelor's degree in Public Policy and Administration from Nanjing University, complemented by international academic experiences at Kyung Hee University and The University of British Columbia.
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