Brand strategist & licensing expert with visionary thinking for realization of innovative product & brand experience, who combine strategic marketing skills with strong business acumen set up a global brand licensing agency based in Munich and Shanghai with partner offices in the USA and Hong Kong. 

Highly driven executive, with exceptional track record of success across the global licensing sector, who possess 18+ years expertise in development and execution of marketing, promotional and brand strategies and proven ability to manage a broad portfolio of valuable brands and entertainment properties. 

Outstanding ability to manage multiple priorities while delivering high-level results,
providing strategic, analytical and contract negotiation support to handle complex situations efficiently. 

Excellent interpersonal, verbal and written communication, analytical and presentation skills, vested with hands-on business development approach and strong sales management experience, highly collaborative, creative and results orientated. 

CORE COMPETENCIES 

Global Brand Extension Strategy, Digital Strategy, Experiential Activation, Brand Cooperation, Business Development, Category & Product Development, Creative & Design, Retail Roll-Out & Promotions, Brand Protection, Global Sourcing. 

EXPERIENCE

Strategic development, roll out and management of BMW Group global lifestyle program. Developed and executed business strategy and marketing concept for ProSiebenSat.1 Media SE, a leading European entertainment powerhouse. 

Developed, established and managed BMW Group’s license business with 100+ licensees, across numerous product categories in various business segments for the BMW, MINI and Rolls-Royce brands, multiplied earnings eightfold and increased sales to a several hundred million EUR.

Spearhead re-launch of 40 BMW stand-alone Brand Shops in Greater China, negotiated strategic partnership with retail & fashion, defining local brand footprint

PURE BRANDS

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