Adrian Prodigalidad

GTM Business Architect (cpq – Opportunity To Quote)

Adrian Prodigalidad is an experienced professional specializing in business architecture and revenue operations within the technology sector. Currently serving as a GTM Business Architect at Pure Storage since October 2025, Adrian focuses on the CPQ and Opportunity-to-Quote lifecycle, collaborating with cross-functional teams to enhance quoting experiences. Previously, at Fastly, Adrian held the position of GTM Business Process & Systems Lead, overseeing the design and optimization of revenue processes. Adrian's extensive experience at Equinix spanned various leadership roles, including Director of Revenue Operations, where responsibilities included managing teams and the full project lifecycle of go-to-market systems. Early career experience at VeriSign Inc. involved analyzing business systems and managing high-profile client accounts. Adrian holds a BA in Management Information Systems from San José State University and an AA in Business Management from De Anza College.

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