Andy Cayton

Andy Cayton is the Executive Vice President at PureSpectrum. Prior to this, they were the Strategic Partner Director at Veylinx and the COO, Global and Kantar Business Lead for Sample at Profiles by Kantar.

Andy has over 18 years of experience in the research and insights industry. Andy has a proven track record in delivering operational efficiencies and improvements across complex global organisations. Andy has a deep understanding of the research ecosystem and has been instrumental in developing and implementing innovative solutions that drive business growth.

During their time at Profiles by Kantar, Andy led the company through a re-platforming process, implementing a new fieldwork management dashboard, panel database and API-driven network. Andy also grew the panel capacity during Covid-19 by diversifying recruitment channels, enhancing quality checks and improving the respondent user journey.

Andy is a member of the Global Leadership team at PureSpectrum and is responsible for driving business growth through operational excellence. Andy is passionate about delivering value to clients and is committed to continuously improving the research ecosystem.

Andy Cayton has a Diploma in Marketing from the CIM | The Chartered Institute of Marketing, a Master's degree in Marketing from the University of the West of England, and a Bachelor of Science - BS in Geography from the University of Plymouth.

They are on a team with David Butler - Chief Client Officer, Stephanie Fuess - VP, Marketing, and Connor Weiss - VP, Finance. Andy Cayton reports to Michael McCrary, Chief Executive Officer.