Ron Franscella

Ron Franscella is the Executive Vice President at PureSpectrum. Ron has over 25 years of experience in sales and marketing operations.

Ron started their career as Regional VP of Sales at GMI in 2005. Ron then moved to Greenfield Online as Vice President of Sales in 2007. In 2007, they also assumed the role of Chief Revenue Officer of North America for Toluna PLC. Ron was responsible for the company’s North American sales and marketing operations. In 2011, they joined Critical Mix as part of the founding team and Chief Customer Officer. The company is headquartered in Westport, CT and provides global sample and data collection services to the market research industry. Ron is responsible for the sales and operations at Critical Mix.

In February 2019, Ron left Critical Mix to join Dynata as Sr. Vice President, Dynata Solutions. Ron left Dynata in April 2022 to join PureSpectrum.

Ron Franscella has a Bachelor's degree in Business Administration and Management from CSU Long Beach.

Ron Franscella reports to Michael McCrary, Chief Executive Officer. Ron Franscella works with Todd Myers - Chief Operating Officer, Mark Menig - Chief Product Officer, and David Butler - Chief Client Officer.