Arpit Soni

Arpit Soni is a highly experienced Creative Director currently leading creative initiatives at Puretech Digital since February 2024. Previously, Arpit served as Creative Supervisor at SoCheers and held the position of Creative Director at Prime Focus Limited, where a significant focus was placed on the ideation and production of projects for renowned brands such as Tata Play, Prime Video, and Disney+Hotstar. Prior experience includes a tenure at WPP as Creative Director, successfully executing campaigns for major brands like Google and P&G, as well as freelance work in filmmaking and design. Additional roles include Director of Design & Photography at WittyFeed, overseeing content production and photography, and Cinematographer & Sr. Art Director at whitewolf production house, contributing to film and web series projects.