At Purity-IQ, we believe trust starts with truth.

We help companies bring clarity and confidence to their ingredients and finished products through science-based authenticity testing. Using advanced technologies like NMR and qPCR, we verify identity, purity, and consistency - helping to protect against both intentional and unintentional adulteration.

But we’re more than a lab.

We’re partners to manufacturers, suppliers, and retailers across sectors like natural health products, beverages and food - working together to build integrity into the supply chain and support stronger product claims.

For those looking to take it a step further, we offer third-party certification that demonstrates your commitment to authenticity and product integrity. The Purity-IQ Certified Authentic trustmark can help differentiate your brand, instill client/consumer confidence, and support positioning in competitive markets.

Founded in 2019 and based in Guelph, Ontario, our team brings a unique blend of scientific rigour and brand-building experience. We understand the challenges of bringing safe, high-quality products to market, and we’re here to help you stand out with confidence.

Our services include:

    - Authenticity testing (Identity, Purity, Consistency)
    - Quantification of active compounds
    - Probiotic strain-level enumeration
    - Research and development
    - Certification

Let’s make authenticity your competitive edge.

Purity-IQ

Deleo de Leonardis

Paul D. Valder

Terry Dennis

John Snow

This department is responsible for the overall strategic direction and management of the organization.

Executive Leadership

This department specializes in the analysis and interpretation of nuclear magnetic resonance spectroscopy data.

Purity-IQ

Org chart

Teams

Executive Leadership

Spectroscopy Division

Offices