Timothy Barshinger, PhD, is a strategist, behavioral scientist, marketer, and educator with extensive experience in the life science industry. Currently, they serve as the Founder and Principal at The Plucky Patient, where they consult on behavioral science and patient-provider relationships in the pharmaceutical sector. Timothy has held various strategic roles, including Director of Strategic Planning for Healthcare at FCB Chicago and Product and Strategy Director at IQVIA, and has contributed to significant projects involving patient education and engagement. Their previous work includes leading educational design at Momentum Life Sciences and securing a $1.6M NSF research grant at IDSolutions for interactive health education programs. Timothy obtained a degree from Indiana University–Purdue University Indianapolis between 2014 and 2020.
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